ADI Marketing Days

On 29 & 30 September around 80 marketing experts from the automotive parts industry and the ADI partners attended ADI’s Marketing Days. This event during which the annual marketing and communication program is presented, took place in the wonderful surroundings of the Wine and Golf resort Hotel Peralada in Figueres, the north of Spain.

Manuel Van Royen, CEO of AD International, opened the session with an update on the market tendencies and development of ADI and its partners. Petra Vanfroyenhoven, Marketing Director, presented the 2023 Marketing and Communication program, with all events, brochures and tools both on and off-line at the service of the ADI contract suppliers and supporting their business with the ADI Partners in their countries!


The next day all participants were invited to the new premises of Grup Eina Digital, who has been running the AD Technical Center for many years providing technical services to ADI’s training program Eure!Car.

Divided in smaller groups, participants were then taken on a tour through the new installations and given detailed insight in the 4 main pillars of ADI’s training approach: hands-on courses, assistance, digital information tools and new education areas.

Petra Vanfroyenhoven demonstrated digital/online ways of providing trainings and support to professional mechanics, such as the Eure!Car campus (, featuring many e-courses and technical webinars) and the Technical Corner on the Eure!Car website (, while Manuel Van Royen showed the newest training modules for the crash repair shops (metal and aluminium welding and repair techniques, plastic and glass repair, equipment,...) and the first Eure!Car training truck.


Nuria Pinent, Head of Marketing at GED, demonstrated the principle of practical trainings on the specially equipped Eure!Car training vehicles, while Frédéric Vandenhende, Head of Sales Department, presented the new technical call center and the online troubleshooting database, tools that help mechanics to quickly find solutions to the most challenging cases they encounter in their day-to-day work.

The 2022 ADI Marketing Days were concluded with a joint networking lunch in a typical Spanish atmosphere including... Paella!